The concept.
Rebranding, content strategy, copywriting, web design, web development for Albi, a meeting assistant that extracts key insights from your meeting and delivers them to the right people.
The challenge.
For this rebrand/web project, my role was to create a web design for the site, as well as illustrations to accompany the newly revamped Albi brand. Trying to find an illustration style (that brought out a fun and energizing visual approach) to successfully communicate what might seem like an “elusive” tech experience in a simple way was an incredibly challenging but equally rewarding experience.
Through this process, I was able to explore an illustration style that departed from my comfortable style, resulting in growth as a designer.
Project Team Leader/Overall Branding Design—Mack Stromme | Web Development—AJ Robertson | Web Design/Illustrations—Elena Anunciado (myself)
Work done for Riff Creative Agency
