The concept.

Create a beer label system design that enhances the current brand, is highly versatile to allow for future additional labels, and works as a cohesive unit for a local brewery located in Ridgefield, Washington.

The challenge.

For this beer label project, my role was to create a beer label design that fit the parameters described above. Being a company with such close ties to its local community of Ridgefield, it was important that the label spoke to the original logo, while elevating the brand in a way that would allow for greater growth as a brewery. By utilizing linework that mimicks the mountain peaks, waves, and boat depicted in the original brandmark, the reimagined beer label system is a fresh solution that speaks to the success and potential of Ridgefield Craft Brewing.

...the reimagined beer label system is a fresh solution that speaks to the success and potential of Ridgefield Craft Brewing.

Project Team Leader—Corinna Scott | Overall Label Design—Elena Anunciado (myself)

Work done for Riff Creative Agency