Antica Formula

Branca USA

Role
Pitch Work / Strategy / Campaign Branding / Art Direction / Social Media / Out of Home
Client
Branca USA
Antica Formula

FULL SITE HERE

Developed in 1786 by Antonio Benedetto Carpano, Antica Formula is the original formula for vermouth.

Leaning into Romanticism ideals from when Antica Formula was first crafted, we worked to develop a new visual identity that communicated luxurious drama and passion while ensuring consistent and clear bottle and cocktail representation.

Group Creative Director—Laura Wasson | Creative Director—Courtney Schopfer | Associate Creative Director—Julia Compton | Senior Copywriter—Sam Dickson | Senior Designer—Emma Wood | Copywriter—Kaitlin Bowen | Designer—Elena Anunciado (myself) | Digital Illustrator—Vanessa Rivera

Work done for Madwell

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