e.l.f.: Peculiar Behavior

e.l.f.

Role
Campaign Branding / Art Direction / Paid & Organic Social / Video Concepting (TVC)
Client
e.l.f.
e.l.f.: Peculiar Behavior

FEATURED IN PEOPLE.COM, THE DRUM, & ADAGE

For a decade, e.l.f. Cosmetics (short for eyes, lips, face) has been the original disrupter of the makeup category.

And now it's time for their most highly anticipated product of all time: e.l.f. SKIN Bronzing Drops. They're finally here, and people are going absolutely WILD.

Creative Director—Mauricio Galván | Senior Copywriter—Kaitlin Bowen | Designer—Elena Anunciado (myself) | Director—Chris Sojka

Work done for Madwell

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