In an effort to promote Ohio's high quality of life, we created a seven spot series running during March Madness. These spots depict the "last straw moments" of characters hailing from big cities, centering Ohio as a "promise land" where people can come to find bigger lawns, lower taxes, and ultimately, inner healing.

‍Group Creative Director—Laura Wasson | Creative Director—Elinor Beltrone | Design Director—Rachel Matts | Senior Designers—Matt Reuter and Emma Wood | Senior Copywriters—Laura Munoz and Javier Ortiz | Designers—Emma Gaedje and Elena Anunciado (myself)

Work done for Madwell