PEPSI: Santa Switch

PEPSI

Role
Art Direction / Paid & Organic Social / Video Concepting / Content Creation
Client
PEPSI
PEPSI: Santa Switch

FEATURED IN CAMPAIGNLIVE US, YAHOONEWS, & PRWEEK

This Christmas, we busted Santa for ditching his usual Coke for PEPSI Zero Sugar. When the news broke, the internet couldn't get enough.

First, we leaked pap shots of him caught in the act to the press and socials. Once the word was out, he had no choice but to admit he preferred Pepsi over Coke — in true celeb fashion, over IG live + a notes app apology, of course. Then, to set things straight, we headed to the the largest gathering of Santas (SantaCon) to switch hundreds of Santas there too.

Executive Creative Director—Isaac Silverglate | Creative Directors—Nick Greenberg & Chris Greer | Senior Copywriter—Kaitlin Bowen | Senior Art Director—Elena Anunciado (myself)

Work done for VaynerMedia

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